Google Update Recovery

Google penalty removal services are a sub-discipline of SEO geared to helping companies overcome being penalized by Google, primarily for issues relating to the Panda and Penguin algorithm updates. Finding expert penalty recovery services is crucial to firms with lead generation or e-commerce websites, since these penalties can have a devastating effect on traffic and conversions.

October 2022 spam update

The update started on October 19th and was completed less than two days later on October 21st.
“While Google’s automated systems to detect search spam are constantly operating, we occasionally make notable improvements to how they work. When we do, we refer to this as a spam update and share when they happen on our list of Google Search ranking updates. For example, SpamBrain is our AI-based spam-prevention system. From time-to-time, we improve that system to make it better at spotting spam and to help ensure it catches new types of spam. Sites that see a change after a spam update should review our spam policies to ensure they are complying with those. Sites that violate our policies may rank lower in results or not appear in results at all. Making changes may help a site improve if our automated systems learn over a period of months that the site complies with our spam policies.”
Panda February 24, 2011 Duplicate, plagiarized or thin content
Penguin April 24, 2012 Spammy or irrelevant links
Hummingbird August 22, 2013 Keyword stuffing; low-quality content
RankBrain October 26, 2015 Lack of query-specific relevance; shallow content
Core Updates 2017-present
Oct Spam update

Penguin, Panda and more.

Google constantly tweaks its algorithms and filters to increase the relevance of search results to its users. It doesn’t want us to have to look very far or for very long for the right information, so anything Google deems a barrier to that — such as spammy links that direct users to places they don’t want to go — can affect site rankings. There are hundreds of Google ranking factors, but when it comes to the main penalties, there are some specific factors at work. Here’s a summary:

  • Penguin is not technically a penalty; it’s a filter that devalues spammy links that point back to your site. If your rankings are being affected by Penguin, we can help with recovery services.
  • Panda is an algorithmically applied filter for on-site factors, such as low-quality content or large quantities of duplicate content on your site. In general, Panda gauges the quality of a site when determining rankings.
  • Manual penalties are not levied automatically — a human on Google’s web spam team makes the call on assessing a manual penalty. Manual penalties can come from Google seeing evidence of an involvement in link schemes or deceptive link practices, including unnatural outbound or inbound links.

Our penalty recovery process.

The type of penalty that’s been assessed and how it’s affecting your rankings determines our recovery process. We begin with several hours of research, a backlink audit, and report generation to identify the presence of a Penguin or Panda penalty, or, if a manual penalty is suspected, we check Google Search Console for a notice from Google.

Some of the steps we’ll take to correct what led to a penalty include:

  • Obtain link data: We use several tools to pull data on the links to and from your site.
  • Evaluating and removing links: We manually review each link in your backlink profile to assess if a link is helpful or harmful.
  • Submit removal requests to Google: We identify low-quality content or spammy links that factor into penalties and work with you to delete or improve the content, remove or disavow bad links, and file a reconsideration request with Google on your behalf.

These penalty assessment and recovery tasks are laborious, but there are no shortcuts to rebuilding a site’s rankings. These steps are also just the beginning — restoring rankings must include some SEO work, such as the development of new, high-quality links back to your site. There can also be a waiting period for Google to review reconsideration requests and remove penalties.

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