Free+Paid Top Social Media Management Tools for Small Business Guide 2023

Social media has become an essential part of businesses’ marketing strategies. However, managing social media accounts can be overwhelming, especially if you’re running a small business with limited resources. This is where social media management tools come in. They can help you save time, streamline your social media workflow, and improve your social media presence. In this article, we’ll discuss the best social media management tools and what key features to look for when choosing one.

Social Media Management Tools
Free+Paid Top Social Media Management Tools for Small Business Guide 2023 2

Introduction

Social media management tools are software applications that help businesses manage their social media accounts. These tools can help you manage multiple social media accounts, schedule posts, monitor social media analytics, and engage with your audience.

Why Social Media Management Tools are Important

Social media management tools are important because they help businesses manage their social media presence more efficiently. Here are some of the benefits of using social media management tools:

Saves time: Social media management tools allow you to schedule posts in advance, saving you time and enabling you to plan your social media strategy more effectively.

Improves consistency: Social media management tools help you maintain a consistent posting schedule, which is essential for building your brand and engaging with your audience.

Provides analytics: Social media management tools provide you with analytics that can help you track your social media performance, identify areas for improvement, and measure the impact of your social media campaigns.

Enables collaboration: Social media management tools allow you to collaborate with your team members and manage multiple social media accounts from a single platform.

How to Choose the Best Social Media Management Tool for Your Business

There are many social media management tools available in the market, making it difficult to choose the best one for your business. Here are some factors to consider when choosing a social media management tool:

Your budget: Social media management tools come at different price points, so it’s essential to choose one that fits your budget.

Your business needs: Consider your business needs when choosing a social media management tool. For instance, if you’re a small business, you may not need a tool with advanced features like social listening and sentiment analysis.

User interface: Choose a social media management tool with an intuitive user interface that makes it easy for you to navigate the platform.

Customer support: Look for a tool that provides excellent customer support, especially if you’re new to social media management.

Key Features to Look for in a Social Media Management Tool

When choosing a social media management tool, it’s essential to look for the following key features:

Content scheduling and publishing

One of the most important features of a social media management tool is the ability to schedule and publish content across multiple social media platforms. This feature enables you to plan your social media strategy in advance, ensuring that you maintain a consistent posting schedule.

Social media analytics and reporting

Social media analytics and reporting are essential for measuring the success of your social media campaigns. Look for a tool that provides detailed analytics on your social media performance, including engagement rates, follower growth, and post reach.

Social listening and engagement

Social listening and engagement refer to the ability to monitor social media conversations and engage with your audience. Look for a tool that allows you to monitor social media mentions, reply to comments, and engage with your audience in real-time.

Collaboration and team management

If you’re managing social media accounts for a team, it’s essential to have a tool that enables collaboration and team management. Look for a tool that allows you to assign tasks, collaborate with team members, and manage multiple social media accounts from a single platform.

Integrations and APIs

Integrations and APIs enable you to connect your social media management tool to other software applications, making it easier to manage your social media accounts. Look for a tool that integrates with other software applications you use, such as email marketing software or content management systems.

Best Social Media Management Tools List of 2023

Now that you know what to look for in a social media management tool, let’s discuss the best social media management tools available in the market.

Hootsuite

Hootsuite is one of the most popular social media management tools available in the market. It allows you to manage multiple social media accounts, schedule and publish content, and monitor social media analytics. Hootsuite also provides social listening and engagement features, making it easy to monitor social media conversations and engage with your audience. Hootsuite offers a free plan, as well as paid plans starting from $19 per month.

Buffer

Buffer is another popular social media management tool that allows you to manage multiple social media accounts, schedule and publish content, and monitor social media analytics. Buffer also provides social listening and engagement features, making it easy to monitor social media conversations and engage with your audience. Buffer offers a free plan, as well as paid plans starting from $15 per month.

Sprout Social

Sprout Social is a comprehensive social media management tool that allows you to manage multiple social media accounts, schedule and publish content, and monitor social media analytics. Sprout Social also provides social listening and engagement features, as well as collaboration and team management features. Sprout Social offers a free trial, as well as paid plans starting from $99 per month.

AgoraPulse

AgoraPulse is a social media management tool that allows you to manage multiple social media accounts, schedule and publish content, and monitor social media analytics. AgoraPulse also provides social listening and engagement features, as well as collaboration and team management features. AgoraPulse offers a free trial, as well as paid plans starting from $79 per month.

Loomly

Loomly is a social media management tool that allows you to manage multiple social media accounts, schedule and publish content, and monitor social media analytics. Loomly also provides social listening and engagement features, as well as collaboration and team management features. Loomly offers a free trial, as well as paid plans starting from $34 per month.

Social Media Management Tools for Instagram & Facebook

Buffer: 

Buffer is one of the most popular social media management tools out there, and for a good reason. It’s easy to use and offers a wide range of features, including scheduling posts, analyzing post performance, and engaging with your audience. What sets Buffer apart is its ability to scale with your business, making it a great choice for businesses of all sizes.

Hootsuite: 

Hootsuite is another popular social media management tool that’s best for paid post promotion. It’s a great tool for businesses that want to run social media ad campaigns and track their performance. Hootsuite also offers features like scheduling posts, analyzing post performance, and engaging with your audience.

Later: 

Later is a social media management tool that supports most platforms, including Instagram, Facebook, Twitter, and Pinterest. What sets Later apart is its focus on visual content. It offers features like Instagram grid preview, which allows you to see how your Instagram profile will look before you post anything.

Friends+Me: 

Friends+Me is a social media management tool that’s best for beginners. It’s easy to use and offers features like scheduling posts, analyzing post performance, and engaging with your audience. What sets Friends+Me apart is its ability to repost content from other social media platforms to your chosen social media account.

Social Media Management Tools for Twitter

CoSchedule: 

CoSchedule is a social media management tool that goes beyond just social media content. It’s an all-in-one marketing calendar that lets you plan and execute your entire marketing strategy. CoSchedule offers features like content creation, scheduling, social media management, and analytics.

Postly:

Postly is a social media management tool that’s specifically designed for Twitter. It offers features like scheduling posts, monitoring mentions, and analyzing post performance. What sets Postly apart is its focus on automation. It can automatically retweet content, reply to mentions, and follow new accounts.

Metricool: 

Metricool is a social media management tool that’s best for analyzing post performance. It offers detailed analytics and reporting, allowing you to see how your content is performing on Twitter. Metricool also offers features like scheduling posts and engaging with your audience.

Top 10 Free Social Media Management Tools

Buffer:

Buffer is a social media management tool that helps users schedule and publish posts across various social media platforms. It also provides analytics to help measure the success of social media campaigns. Buffer offers a range of features, including scheduling, publishing, analytics, and team collaboration.

Tool NamePrice PackagesProsConsWho is it for
BufferFree and paid– Allows scheduling for up to 3 social media profiles (free version) – Advanced analytics (paid versions) – Collaboration for teams (paid versions)– Limited features compared to paid versions (free version)Small to large-sized businesses, individuals

Hootsuite:

Hootsuite is a social media management tool that allows users to manage multiple social media accounts, schedule and publish posts, and monitor social media activity. It also offers paid promotion options for social media posts.

Tool NamePrice PackagesProsConsWho is it for
HootsuiteFree and paid– Supports multiple social media platforms – Paid promotion options for posts – Collaboration for teams (paid versions)– Limited features compared to paid versions (free version)Small to large-sized businesses, individuals

Later:

Later is a social media management tool that allows users to schedule and publish posts on multiple social media platforms. It also provides analytics to help measure the success of social media campaigns.

Tool NamePrice PackagesProsConsWho is it for
LaterFree and paid– Supports the most platforms – Advanced analytics (paid versions) – Collaboration for teams (paid versions)– Limited features compared to paid versions (free version)Small to large-sized businesses, individuals

CoSchedule:

CoSchedule is a social media management tool that allows users to schedule and publish social media posts, as well as manage other content such as blog posts and email campaigns. It also provides analytics to help measure the success of social media campaigns.

Tool NamePrice PackagesProsConsWho is it for
CoSchedulePaid– Supports various types of content beyond social media – Advanced analytics – Collaboration for teams– No free version availableMedium to large-sized businesses, content marketers.

Postly:

Postly is a social media management tool that allows users to schedule and publish posts across various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest. It also provides analytics to help measure the success of social media campaigns. With Postly, users can create a content calendar, collaborate with team members, and monitor social media activity in real-time.

Tool NamePriceProsConsWho is it for
PostlyFreeEasy-to-use interface, multi-platform scheduling, real-time monitoringLimited features compared to other toolsSmall businesses, individuals, and freelancers

Metricool:

Metricool is a social media management tool that helps users analyze and optimize their social media campaigns. It provides analytics to help users track their social media performance, including audience engagement, follower growth, and click-through rates. Metricool also allows users to schedule and publish posts across multiple social media platforms and provides content recommendations based on audience insights.

Tool NamePriceProsConsWho is it for
Metricool$9 to $49 per monthUser-friendly interface, detailed analytics, content recommendationsLimited social media platform supportSmall businesses, individuals, and freelancers

Crowdfire:

Crowdfire is a social media management tool that allows users to manage multiple social media accounts, schedule and publish posts, and monitor social media activity. It also offers content curation features, allowing users to discover and share relevant content with their audience. Crowdfire provides analytics to help users measure the success of their social media campaigns and offers tools to help users grow their audience and engagement.

Tool NamePriceProsConsWho is it for
CrowdfireFree to $99.99 per monthContent curation features, audience growth tools, multi-platform schedulingLimited features on the free plan, can be overwhelming for beginnersSmall to medium-sized businesses, social media managers, and digital marketing agencies

Tailwind:

Tailwind is a social media management tool that is best suited for visual platforms, particularly Pinterest and Instagram. It offers features such as post scheduling, content discovery, and analytics to help users optimize their social media presence.

Tool NamePriceProsConsWho is it for
Tailwind$14.99 to $299.99 per monthTailored to visual platforms, user-friendly interface, detailed analyticsLimited social media platform supportSmall to medium-sized businesses, bloggers, and social media managers

Loomly:

Loomly is a social media management tool that offers features such as post scheduling, content creation and curation, and analytics to help users manage their social media presence. It also provides a calendar view to help users visualize their content plan and collaborate with team members.

Tool NamePriceProsConsWho is it for
Loomly$34 to $249 per monthUser-friendly interface, team collaboration features, content creation and curationLimited social media platform supportSmall to medium-sized businesses, social media managers, and digital marketing agencies

Best Paid Social Media Management Tools

Hootsuite:

Hootsuite is a popular social media management tool that provides scheduling, monitoring, and analytics features for various social media platforms. It offers a wide range of integrations and allows users to manage multiple accounts in one place. However, Hootsuite can be quite expensive, especially for larger teams or businesses.

Tool NamePrice PackagesProsConsIdeal for
Hootsuite$19/month to $599/monthWide range of integrations, Multiple account managementExpensive pricingBusinesses of all sizes

SocialBee:

SocialBee is a dedicated social media scheduling tool that allows users to create and schedule content for various social media platforms. It provides features like recurring posts, RSS import, and URL shortening. SocialBee is ideal for busy teams and content creators who want to save time and streamline their social media efforts.

Tool NamePrice PackagesProsConsIdeal for
SocialBee$19/month to $299/monthRecurring posts, RSS import, URL shorteningLimited analytics featuresBusy teams, Content creators

Agorapulse:

Agorapulse is an all-in-one social media management platform that offers scheduling, social inbox, reporting, and social listening features. It is ideal for agencies and larger teams who need a comprehensive tool to manage their clients’ social media accounts. Agorapulse offers a free plan with limited features, making it accessible for smaller businesses or individuals.

Tool NamePrice PackagesProsConsIdeal for
Agorapulse$79/month to $459/monthAll-in-one platform, Social listeningExpensive pricing for larger teamsAgencies, Larger teams

Sendible:

Sendible is another all-in-one social media management platform that provides scheduling, social inbox, and analytics features. It offers a user-friendly interface and strong scheduling functionality, making it ideal for solopreneurs and freelancers who want to manage their social media accounts efficiently.

Tool NamePrice PackagesProsConsIdeal for
Sendible$29/month to $299/monthUser-friendly interface, Strong scheduling functionalityLimited integrationsSolopreneurs, Freelancers

NapoleonCat:

NapoleonCat is an all-in-one social media management tool designed for customer service teams. It provides scheduling, reporting, and a powerful social inbox with built-in automation rules to save you time. With NapoleonCat, you can manage your social media presence on Facebook, Instagram, Twitter, LinkedIn, YouTube, and Google My Business.

Tool NamePrice PackagesProsConsIdeal for
NapoleonCat$37 to $147/mo– Powerful social inbox with automation rules to save time- Robust reporting and analytics- Multi-platform support (Facebook, Instagram, Twitter, LinkedIn, YouTube, and Google My Business)– Can be overwhelming for beginners- Expensive compared to other optionsCustomer service teams

Pallyy:

Pallyy is a social media marketing tool designed for visual social networks such as Instagram and TikTok. It provides features like scheduling, content creation, analytics, and reporting. Pallyy also offers a library of customizable templates and design tools to create stunning visuals for your social media.

Tool NamePrice PackagesProsConsIdeal for
Pallyy$15 to $135/mo– Specializes in visual networks like Instagram and TikTok- Offers a library of customizable templates and design tools- Robust scheduling and analytics features– Limited multi-platform support- No social inboxVisual social media marketers

Iconosquare:

Iconosquare is a social media analytics tool that includes publishing/scheduling for Facebook, Twitter, and Instagram. It provides features like advanced analytics, competitor analysis, and content planning tools. Iconosquare also offers a basic social inbox for Instagram only.

Tool NamePrice PackagesProsConsIdeal for
Iconosquare$29 to $599/mo– Comprehensive social media analytics- Competitor analysis tools- Content planning and scheduling features- Basic social inbox for Instagram– Expensive pricing for full feature set- Limited multi-platform supportSocial media analytics

Crowdfire:

Crowdfire is an all-in-one social media management app that provides an affordable solution for managing social media accounts. It offers features like content curation, social listening, analytics, and scheduling across multiple social media platforms.

Tool NamePrice PackagesProsConsWho is it for
CrowdfireFree to $99.99/monthAffordable pricing, content curation, social listening, analyticsLimited features compared to some other toolsSmall businesses, entrepreneurs, freelancers

Sprout Social:

Sprout Social is a powerful all-in-one social media management tool designed for larger businesses. It includes features such as social listening, analytics, publishing, and collaboration tools for teams.

Tool NamePrice PackagesProsConsWho is it for
Sprout Social$99 to $249/monthComprehensive features, social listening, analytics, collaboration toolsExpensive compared to other tools, may not be suitable for small businessesLarge businesses, agencies

TweetDeck:

TweetDeck is a free social media management tool that supports only Twitter. It provides a simple and easy-to-use interface for monitoring and managing Twitter activity.

Tool NamePrice PackagesProsConsWho is it for
TweetDeckFreeFree, easy-to-use interfaceLimited to Twitter onlyIndividuals, small businesses

Factors to consider while choosing the best social media management tool for your business

When it comes to choosing the best social media management tool for your business, there are several important factors to consider. Here are some of the key considerations you should keep in mind:

Social Media Platforms Supported: 

The first thing to consider is which social media platforms the tool supports. Make sure the tool supports the platforms you use for your business. Some tools support a wide range of platforms, while others may only support a few.

Features Offered:

Different social media management tools offer different features. Some may focus primarily on scheduling and publishing content, while others may offer more advanced features like social listening, analytics, and collaboration tools. Consider the features you need for your business and choose a tool that offers them.

Pricing:

Social media management tools can vary widely in price, from free options to expensive enterprise-level tools. Consider your budget and the value you get from the tool when choosing one. Some tools offer tiered pricing plans, so consider which plan is best suited to your needs.

User Interface:

 A tool’s user interface can have a big impact on how easy it is to use. Look for a tool with an intuitive, user-friendly interface that makes it easy to manage your social media accounts.

Integration with Other Tools: 

If you use other tools for your business, consider whether the social media management tool integrates with them. Integration can save time and improve efficiency by allowing you to manage all your tools from one place.

Customer Support:

Good customer support is important in case you encounter any issues or have questions about the tool. Look for a tool with good customer support options, such as phone or email support, and check customer reviews to see what others have said about their support experiences.

User Reviews: 

Finally, take some time to read user reviews of the tool you’re considering. This can give you valuable insights into what other users think of the tool, how easy it is to use, and how well it performs.

Frequently Asked Questions              

What are social media management tools?

Social Media Management Tools are software applications or web-based services that help businesses manage their social media presence by allowing them to schedule, publish, and analyze their social media content across various social media platforms.

Why do businesses need Social Media Management Tools?

Businesses need Social Media Management Tools to streamline their social media activities, increase engagement with their audience, save time, and measure the effectiveness of their social media campaigns.

Which Social Media Management Tool is the best for my business?

The best Social Media Management Tool for your business depends on your specific needs, budget, and the social media platforms you use. It is important to research and compare various tools to find the one that aligns with your goals and objectives.

How much do Social Media Management Tools cost?

The cost of Social Media Management Tools varies depending on the features and functionalities offered. Some tools offer a free plan, while others charge a monthly or annual fee ranging from $10 to $1,000 or more.

Can I manage multiple social media accounts with a single Social Media Management Tool?

 Yes, most Social Media Management Tools allow businesses to manage multiple social media accounts from a single dashboard, making it easier to monitor and engage with their audience across different platforms.

Are Social Media Management Tools secure?

Yes, most Social Media Management Tools are secure and protect the privacy and data of their users. It is important to choose a tool that offers features such as two-factor authentication and encryption to ensure the security of your social media accounts.

How do social media management tools work?

Social Media Management Tools work by providing businesses with a single dashboard to manage their social media activities, including scheduling posts, engaging with their audience, and analyzing the performance of their social media campaigns.

What are the benefits of using social media management tools?

The benefits of using Social Media Management Tools include increased efficiency, improved engagement with your audience, better analytics and insights, and a streamlined social media strategy.

How do I choose the best social media management tool for my business?

To choose the best Social Media Management Tool for your business, you should consider factors such as the social media platforms supported by the tool, the features offered, pricing, user interface, integration with other tools, customer support, and user reviews.

Can I use more than one social media management tool?

Yes, businesses can use more than one Social Media Management Tool to manage their social media activities. However, it is important to ensure that the tools are compatible and do not cause conflicts or duplications in your social media strategy.

How much do social media management tools cost?

The cost of Social Media Management Tools varies depending on the features and functionalities offered. Some tools offer a free plan, while others charge a monthly or annual fee ranging from $10 to $1,000 or more.

Are there any free social media management tools available?

Yes, there are free Social Media Management Tools available, although they may offer limited features and functionalities compared to paid tools.

What features should I look for in a social media management tool?

Some important features to look for in a Social Media Management Tool include scheduling and publishing capabilities, social media analytics and reporting, social listening and monitoring, team collaboration, and integration with other tools.

Can I schedule posts in advance with social media management tools?

Yes, most Social Media Management Tools allow businesses to schedule posts in advance, saving time and publishing content at the same time.

2 Comments

Comments are closed.